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Tried both warm and cool grays for a client's brand refresh - the cool ones won easily
I was working on a wellness brand last month and tested two gray palettes for their website backgrounds. One set had warm beige undertones and the other was a cool blue-gray. The cool grays just made the green accent color pop way better and gave this calm spa vibe they wanted. With the warm ones everything felt muddy and kind of dated. Has anyone else found that certain undertones totally kill a palette?
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patricia3851d ago
Totally been there with a client that wanted a "modern but warm" feel and the warm grays just flattened everything out. Cool grays give you that clean, airy contrast that makes accent colors sing, especially greens and blues. I always test my grays with the main brand color first on a big screen, because undertones get totally different on phone screens vs monitors. Also learned the hard way that warm grays can pull yellow or pink depending on the lighting around them, which kills a calm vibe fast. You made the right call for a wellness brand for sure.
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pipergonzalez1d ago
Don't you hate when a "safe" color choice just ends up ruining everything... warm grays are so tricky I swear. I feel your pain on the yellow and pink surprise too, that's the worst way to learn a lesson.
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