17
My client's kid pointed out my logo looked like a different company
I was showing a branding draft and their 10 year old said the green and yellow combo reminded them of a sports team, not a tech startup. It made me realize I was picking colors based on trends, not the actual brand story. How do you guys make sure your palettes send the right message?
2 comments
Log in to join the discussion
Log In2 Comments
charles_henderson7d ago
Kid's got a point. Start with the story, not the colors.
0
adams827d ago
Remember how the first Star Wars cut had no color at all?
1