Thought balayage was overhyped until I tried it on a coworker at the salon in Boise
I always rolled my eyes at balayage because it seemed like the same thing as foil highlights with a fancier name. Last month my coworker Kayla asked me to practice on her before her sister's wedding, so I watched two tutorials and gave it a shot with a clay lightener and a tint brush. It took me about 2 hours since I kept checking my saturation, and the grow out line was way softer than I expected. She came back 6 weeks later and it had faded into this nice lived in look that didn't need a root touch up. Now I'm wondering if I should offer it as a stand alone service, does anyone here charge more for balayage than foils or keep it the same rate?
Six weeks of wear before it even started looking lived in is the part that should drive your pricing, not the application time. Foils you have to redo every 4 to 5 weeks or the line shows, so a balayage client is really buying herself an extra month or two between visits. When I ran the math on my own book back in Nampa, charging the same rate for both meant I was basically giving away that extra grow out time for free. I started pricing balayage about 25 percent higher and nobody blinked, because the ones who get it already know they won't be back in my chair as often.