A client in Portland said my business cards felt 'too slick'... like they'd slide off a table.

I swapped the gloss coating for a textured matte finish on the next batch, and people actually keep them out on their desks now. Anyone else get feedback that changed a small but key material choice?

2 comments

2 Comments

bailey.sandra3d ago

Texture can make a business card feel more honest.

grant.kevin3d ago

Actually, it's more about being memorable than honest.