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I was printing a batch of wedding invites and the client asked for 'less white space'
They sent a picture of a flyer they liked, saying it looked 'fuller'. It was just really crowded with text and a busy background. I had to explain that white space helps people read and makes the nice parts stand out. We ended up adding a simple border and a bigger font for their names, which worked way better. Has anyone else had a client who thought empty areas on a page were a bad thing? How do you show them it's a design choice, not a mistake?
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samj277mo ago
My last client wanted every inch of their menu filled.
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sandra1466mo ago
Been there. I had a cafe owner who wanted to list every single coffee syrup flavor right on the main menu. We made a separate little card for the syrups and kept the main page clean. Sometimes you have to show them a mockup of the cluttered version next to a clean one. They usually get it once they see how hard it is to read.
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grace9267mo ago
Oh man, samj27, "every inch filled" is giving me flashbacks... I'd probably end up putting the soup description in the header and the prices in tiny print under the logo. Some clients just see empty space and panic, like a blank spot is a personal failure. I get the urge to use all the real estate, but then nobody can find anything. It's a menu, not a storage unit.
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