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A client's portfolio from 2020 to now shows a huge shift in project focus
I was looking at a designer's site I've followed for a while. In 2020, their portfolio was almost all branding and logos, maybe 90% of the work. Now, it's flipped to about 70% product design and UI/UX case studies. The change happened over the last two years. I think the cause is the job market pushing more designers toward digital product roles. But I've also heard some people say a portfolio should show your core passion, not just chase trends. What's the better move for someone building their book right now: showing a clear specialty or showing you can adapt to where the work is?
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