A/B tested my portfolio header with a $50 Facebook ad, got clear winner in 2 hours

I was stuck between two different hero layouts so I threw $50 at a quick A/B test on Facebook. The simpler one with a single sentence got 3x the clicks compared to the one with stats and numbers. Anyone else find that less is more when it comes to first impressions?

2 comments

2 Comments

the_richard3d ago

What made you pick those two specific layouts to test against each other? It feels like testing the two extremes might've been a bit of a gamble for only $50. Were you leaning towards the simpler one before the test, or did the results genuinely surprise you?

miles_jackson93d ago

Launched into this test pretty clueless if I'm being honest (which is kind of my default state honestly). I was leaning toward the simpler layout but mainly because I'm lazy and hate dealing with too many options, not because I had any real data to back it up. The results genuinely surprised me though, like finding out your favorite shirt has a hole in it but the backup is actually way more comfortable. The complex layout was basically a mess of buttons and sliders, think a spaceship control panel designed by someone who's never flown a spaceship. The simpler one won by a landslide, which probably says more about my bad instincts than anything else.