Hit 50 hours on my first logo project and it made me rethink my whole workflow
I spent 50 hours on a single logo for a local coffee shop. Took me three weeks of tweaking colors, adjusting curves, and second-guessing every pixel. What got me was that the client ended up picking the very first sketch I showed them in the first 10 minutes. Now I set a hard limit of 10 hours per logo before I show anyone anything. Has anyone else spent way too long on a project only to realize the first idea was the best?