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I swapped my project photos for simple sketches and got more calls
After reading a blog post by a designer in Austin, I tried showing my process with rough pencil sketches instead of only polished final images. I put up three sketches for a recent branding job next to the finished logo. My site got the same traffic, but my email inquiries went up by about 30% in two months. People said the sketches made the work feel more approachable. Has anyone else found that showing the messy middle helps clients connect?
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kai_stone991h ago
My buddy in Seattle saw a 40% bump doing that.
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