TIL adding a single case study cut my bounce rate in half

I had my portfolio up for 6 months with 6 projects listed but no deep dives. A UX designer I met in Austin told me to pick one project and write a full case study with the problem, process, and results. I spent a weekend on it for a weather app redesign I did last year. Now people actually scroll past the first page and 3 people have reached out for interviews directly from that page. Has anyone else seen a big jump from just one detailed write up?

2 comments

2 Comments

fiona_lewis371d ago

Wait, was this a case study you designed from scratch or did you take an existing project and just write it up better? Because I've been wondering if the content itself matters more than the design of the case study page. I redid my portfolio twice but never went deep on a single project, just added more screenshots and bullet points.

the_eric1d ago

Content matters way more than the layout honestly. When I did mine I had to really think about what decisions I made and why, not just what the final screens looked like. I wrote out the part where I picked the wrong color palette at first and had to redo half the screens, which is the kind of real stuff that people remember. Just adding more bullet points won't do it, you gotta walk them through the mess and how you cleaned it up.