My friend Kayla got that jade roller from that FabFitFun box last summer. She used it straight out of the package without reading anything and rolled it upward, which I guess you're not supposed to do. It was a total mess until she actually looked up a tutorial.
Straight out of the package" is the way all the best messes start, @beth719. Does your friend ever read directions for anything, or is she just out there winging it with everything?