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Had a client in Austin ask for 7 revisions on a single landing page
They kept saying the headline felt "off" but couldn't tell me why. Turned out they were reading it on their phone in portrait mode and the line breaks were cutting words in half. Anyone else run into mobile formatting feedback loops like that?
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james_butler3d ago
Man, that's a lot of fuss over line breaks. People read stuff through all day on their phones and somehow manage to get the gist. Seems like a quick eye roll and a "rotate your phone or zoom in" would have been enough.
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