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Had to choose between niching down hard or staying generalist for my web design agency
Last year I hit a wall trying to take on any client that would pay me. I was doing sites for plumbers, yoga studios, and a real estate agent all in the same month. It was a mess. My portfolio looked like a yard sale of random designs. So I had a choice. Focus only on medical practices or keep casting a wide net. I picked medical practices because I saw my cousin's dental office getting crushed by a competitor's smooth booking system. For the first 3 months I lost 4 potential clients who wanted landscaping sites. But around month 4 I landed a 3 doctor clinic that paid me $8,000 for a full rebuild. Now my pitch is super specific and I charge more because I actually know the compliance rules and patient flow stuff. Has anyone else made the switch to a narrow niche and seen their revenue change fast like that?
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kellymurphy6d ago
Wait didn't you feel like you were starting from scratch having to learn all that medical specific stuff? I tried niching into something similar once and spent way too long googling basic compliance stuff before I even felt safe pitching anyone.
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