PSA: I just read that 80% of agency leads come from referrals, not ads

I was looking at a report from a small business group in Austin yesterday. They surveyed about 100 local agencies. The stat said 80% of their new clients came from word of mouth or past client referrals. I always thought paid ads were the main source! It really made me rethink how we spend our time. Has anyone else found this to be true for their shop?

2 comments

2 Comments

tessa92219d agoMost Upvoted

Yeah, @ryan_stone45, that checks out for sure.

ryan_stone4519d ago

Wait, so we're all just paying for ads to look busy? Classic.