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Just found out my agency's email open rate was 15% lower than I thought
I was digging into analytics last night and realized Mailchimp counts opens differently than our CRM. Turns out we were double counting some opens lol. Has anyone else noticed a big gap between platforms like that?
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wadeyoung2d ago
Our Mailchimp data was off by about 6% compared to HubSpot last year. Took me a week to realize Mailchimp counts previews and autoscans as opens while the other tool doesn't.
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taylor_barnes592d ago
Yeah that's not quite right, HubSpot counts previews too just filters them differently.
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