Overheard a kid at the print shop say 'why would anyone need a logo' and it hit me different

I was at a local print shop in Des Moines last Thursday picking up some business cards when this college kid came in with a half-baked logo on a napkin and told the owner he didn't see the point in fixing it. The owner spent 2 minutes explaining how a bad logo can make your whole brand look like a garage sale and the kid just shrugged. Made me wonder when did we stop caring about first impressions or is it just the younger crowd that thinks visuals don't matter anymore?

2 comments

2 Comments

uma89617d ago

My friend spent $300 on a custom logo and her business took off after that.

felix_martin5617d ago

I read that 75% of people judge a business's credibility just by the logo, so that $300 probably paid for itself real quick.