My buddy the sign painter pointed out something about my logo

I was at a barbecue last Saturday and my friend Mike, who does hand-painted signs for a living, looked at my company's logo on my truck. He said the font I picked looks like every other concrete company in a 50 mile radius and asked why I was trying to blend in instead of stand out. It hit me hard because I spent $400 on that logo design and thought it was fine. Now I'm wondering if I should look into a custom wordmark or something that actually says what we do different. Any of you guys rebrand after someone called you out like that?

2 comments

2 Comments

anthony1656d ago

$400 for a logo that just makes you look like every other concrete guy? That's rough buddy. Sounds like Mike did you a solid even if it stung a little. At least now you know why all those logos start blending together on the highway - they're all cookie cutter designs from the same place. Might be worth the money to have a sign painter do something custom instead of another online designer who just picks the first serif font they see. Nothing says "we show up on time" like a logo that looks exactly like the guy who ghosted your last job.

the_viola6d ago

Got burned on a $500 logo myself a few years back... ended up just asking a buddy who does signs to whip something up for a couple hundred. Turned out way better than the online designer stuff, even if it's not perfect. Sometimes the local guy who actually knows your market gets it more than some random on Fiverr. I figure with logos, less is more anyway... you want people to remember your name, not get distracted by all the fancy graphics round it. Mike probably saved you from looking like a carbon copy of the next concrete crew down the road.