My kid pointed at a gas station sign and asked why it looked angry

He was talking about the sharp, red angles on the logo, which made me realize aggressive branding can backfire by scaring off regular folks. Anyone else seen a logo that just feels hostile?

3 comments

3 Comments

cole_mitchell572mo ago

Reminds me of a bank logo that looked like a frowning robot.

sandra1461mo ago

My friend's kid pointed out their school logo looks like @emery_jenkins's screaming car, and now the teachers can't unsee it either.

emery_jenkins2mo ago

Honestly @cole_mitchell57, I saw a car logo once that looked like a screaming face. It totally ruined the brand for me because I couldn't unsee it. Good design really needs to avoid those accidental images.