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Rant: My old logo made me invisible at a trade show in Austin
I redid my brand with a bolder serif and brighter red before SXSW last March, and the difference in foot traffic was night and day, so why do so many small acts still stick to faded wordmarks that vanish from 20 feet away?
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the_caleb1mo ago
Switched my band logo from a thin script to a fat block font last year and people actually started finding our booth. Those faded wordmarks just blend into the wall behind them.
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