Update: heard a press guy in Dayton say 'we don't fix color, we fix ink' and it stuck with me
I was at a small print shop in Dayton last Tuesday picking up some sample shirts and the press operator said that line while he was dialing in a job. He meant that when a print comes out muddy green, the first move is checking your ink film thickness and dot gain, not opening Photoshop and sliding curves. I tried it on a 3 color job that kept coming out olive and got my green back by backing off the cyan on the plate, about 8 percent. It sounds obvious but I was always fixing files instead of fixing the press. Anyone else had luck with press side tweaks over file edits for color shifts?
Funny how we all got $2,000 computers and color tools that could land a plane, then the fix turns out to be turning a knob one click. Classic. Wait until you tell your boss you solved the olive shirt problem by touching the press and not the file, he will look at you like you grew a second head. Next thing you know we will all be blaming dot gain instead of our own bad curves, which honestly sounds way better.