Pro tip: I thought a bright orange call to action button would always get more clicks...

For a local gym's site, I swapped their blue 'Sign Up' button for a pure orange one, but the form fills dropped by 15% in a week. Turns out the orange clashed hard with their green brand colors and looked cheap. Has anyone else seen a 'loud' color backfire like that?

2 comments

2 Comments

the_patricia1d ago

Oof, guess @the_sage and I learned the hard way that loud colors can just scream "don't click me.

the_sage1d ago

Ever try a neon yellow? Total disaster for my shop's checkout. Clashed so bad it looked broken. Sometimes the quiet color just works better.