Loading…
26
Just realized I chose the wrong paper stock for a 500-run event program
I had to pick between a glossy 100lb text for a sharp look or a matte 80lb cover for a better writing surface. I went with the glossy because the photos looked great on the proof. Half the attendees used pens that smeared on the slick surface, which was a real problem for note-taking. Has anyone else had a client complain about functionality after you focused only on the visual finish?
3 comments
Log in to join the discussion
Log In3 Comments
christopherkim7mo ago
Last year we printed a thousand menus on that beautiful, slick 130lb gloss. The first week, three servers told me customers couldn't mark their changes with the golf pencils we provided. The ink just pooled and slid. You get so focused on color pop you forget people actually have to use the thing. It's a lesson in balancing looks with real world handling.
1
olivia_anderson677mo ago
Honestly, that slick finish is what makes people pick up the menu in the first place.
1
nora7356mo ago
Ugh, that's so true. I see it everywhere now. Like those fancy touchscreens in new cars that are impossible to use while driving, or sleek kitchen gadgets with hidden buttons. Designers get obsessed with a clean look and forget how people's hands actually work.
0