Remember when everyone used to print their business cards on that super glossy cardstock?

I mean, it was everywhere like 10 years ago, you'd get a card and it felt like a piece of plastic. I think people still do it thinking it looks 'premium', but it's a nightmare to write on with a pen. I had a client last week who wanted that exact finish, and I had to show them how the ink just smears. It matters because if someone can't jot a note on your card, it's less useful. Maybe it's just me, but a nice matte or uncoated stock feels way more professional now. Anyone else notice clients stuck on that old glossy trend?

2 comments

2 Comments

robert_bennett2914d ago

Consider the visual impact first. A glossy card catches the light and stands out in a stack of matte ones. The writing issue is minor compared to making a strong first impression.

milam4214d ago

Catching the light is one thing, but the last time I tried to write on one of those slick cards, my pen just slid right off and drew a line on my desk. Felt like I was trying to sign a hockey puck. I get the want to stand out, but if your card makes a client fumble like that, the impression might not be the one you're going for. A matte card just feels more solid and ready for business to me.