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I finally understood why my color choices were a problem after a user emailed me
They said the light green text on my site's white background was impossible for them to read due to low contrast. I swapped it for a dark blue and it made a huge difference for everyone. Has anyone else had a simple fix that you totally missed before?
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stella_ross146mo ago
Color contrast is such a basic thing but it's easy to overlook. I had a similar issue with a pale gray button on a light background. Changing it to a much darker shade instantly improved our click-through rate. You just don't see it until someone points it out.
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wadepalmer5mo ago
Totally! Dark blue buttons saved our site too.
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eric_morgan596mo ago
Yeah @stella_ross14, it's wild how much it helps older users or folks with bad screens too.
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