Why I'm pushing back against extravagant, out-of-season wedding flowers

I keep getting orders for huge bouquets with flowers that aren't in season here. It means shipping them from other countries, which is bad for the environment and super expensive! We have beautiful flowers from nearby that would work just as well. Florists should lead by example and promote what's growing close by.

3 comments

3 Comments

leoscott21d ago

Why do you think clients get so set on having a specific flower that's out of season? I try to explain the extra cost and environmental hit, but a lot of people have already built their whole wedding vision around a picture they saw online. It feels like there's a real disconnect between the dream and what's actually good to do. I'm all for leading by example, but how do we get past that when a client's mind is already made up?

viola_henderson11d ago

Remember when I thought showing pretty pictures of local flowers would change minds? What really worked was telling them a story. I had a bride last year who wanted peonies in October, so I explained how far they'd travel and how they'd look tired by the ceremony. Then I showed her one local dahlia that had a similar feel. She went for it because she saw the problem, not just a different option.

alice_barnes3521d ago

Can you show them seasonal local options instead?