I spent 4 hours trying to pick a font for a brewery logo before realizing I was overthinking it.

The client just wanted something simple and legible on a can, not a custom typeface with hidden meaning.

3 comments

3 Comments

Man, I used to get stuck on stuff like that too. I'd spend forever on tiny details nobody would ever notice. Like picking the exact shade of gray for a background. Then I realized most people just see the big picture. If it works and looks clean, you're good. That brewery client probably just wants to read the name without squinting.

the_caleb1mo ago

Yeah that "tiny details nobody would ever notice" part hits hard, @milam42. I've wasted whole afternoons on stuff that just disappears on a phone screen. You're totally right that most people just see the big picture. It's a tough habit to break but so freeing once you let the small stuff go. The client just needs it to work and look clean, not win a pixel perfect award.

gavin_burns491mo ago

See, I'm the opposite. Those tiny details are what makes a design feel right to me, even if most people don't notice them directly. It's like the difference between something that's just okay and something that feels solid.