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I spent 4 hours trying to pick a font for a brewery logo before realizing I was overthinking it.
The client just wanted something simple and legible on a can, not a custom typeface with hidden meaning.
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milam422h ago
Man, I used to get stuck on stuff like that too. I'd spend forever on tiny details nobody would ever notice. Like picking the exact shade of gray for a background. Then I realized most people just see the big picture. If it works and looks clean, you're good. That brewery client probably just wants to read the name without squinting.
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