Loading…
6
I put my case study text in a sidebar for one project and kept it in a block for another
For my new portfolio site, I tried two layouts. The first project had the project story in a big block under the images. The second one had a skinny sidebar with the text next to the visuals. The sidebar version got way more clicks on the 'view project' button, like 40% more according to my site stats. I think people could read and look at the pictures at the same time, so they stuck around longer. Has anyone else tested something like this and seen different results?
3 comments
Log in to join the discussion
Log In3 Comments
logansullivan6mo ago
Ever notice how a tiny layout change can mess with how you read a whole article? I once moved a sign-up form from the bottom to a side column and got way fewer sign ups, totally broke the flow. Makes you realize how much placement matters.
1
skylerr236mo ago
People get way too hung up on micro-optimizations. A side column form should still work if the content is good. Maybe your call to action was weak or the article itself wasn't convincing enough to begin with. Blaming layout alone seems like an easy excuse.
4
elliotburns5mo ago
Jumped right into that trap myself once - moved a button two inches left and watched my conversion rate drop like it owed me money. Turns out people are weirdly sensitive creatures when they're scrolling, even if the content is solid gold. Learned the hard way that layout isn't just cosmetic, it's like rearranging furniture in the dark and hoping nobody stubs their toe.
4