patg92•1d ago

I put my case study text in a sidebar for one project and kept it in a block for another

For my new portfolio site, I tried two layouts. The first project had the project story in a big block under the images. The second one had a skinny sidebar with the text next to the visuals. The sidebar version got way more clicks on the 'view project' button, like 40% more according to my site stats. I think people could read and look at the pictures at the same time, so they stuck around longer. Has anyone else tested something like this and seen different results?

2 comments

2 Comments

logansullivan1d ago

Ever notice how a tiny layout change can mess with how you read a whole article? I once moved a sign-up form from the bottom to a side column and got way fewer sign ups, totally broke the flow. Makes you realize how much placement matters.

skylerr231d ago

People get way too hung up on micro-optimizations. A side column form should still work if the content is good. Maybe your call to action was weak or the article itself wasn't convincing enough to begin with. Blaming layout alone seems like an easy excuse.