Just realized that "modern minimalism" branding killed my client's sales
I had a client last year who owned a small bakery in Austin. She wanted a super clean, sans-serif logo with just a single line icon. I pushed back hard, told her it looked too generic, but she insisted. After 6 months of using it, her sales dropped by 15% compared to the same period before. People at farmers markets kept saying they couldn't tell what she sold or what made her different. I finally convinced her to add a warm, hand-drawn pastry and script font. Sales went back up within 2 months. Has anyone else seen minimalism backfire like that with a specific kind of business?