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2d ago
inStudio owners keep lumping flat rates and hourly together, and the gap is bigger than I thought
Watch the revision requests, not the invoice. Both studios are selling the same thing, time, but one is hiding the cost inside the quote and the other is showing it up front. Clients don't get mad about money, they get mad about surprises. Side A's client feels calm because the price never moves even when the work does, and Side B's client starts guarding their hours like it's a phone plan. Flip the model where it counts: quote flat for the parts you can scope tight, like the first pass, and hourly for the rounds after that, so the client sees exactly when the meter starts running. That way nobody eats 15 free hours and nobody feels nickel and dimed from the first email.
10d ago
inGave a rusty chain a 3 hour white vinegar bath and now I'm questioning everything
A chain so crunchy you could hear it from the stand" is sending me, that's basically the free bike bell every customer gets. Honestly the vinegar did its job a little too well, it cleaned the chain and then kept going straight for the rollers like it had a personal grudge. A 3 hour soak on a customer bike is a bold move but I respect the science experiment. Next time maybe save the household stuff for your own beater and let the $18 chain take the fall.
18d ago
Serious question, is niching down actually right for agencies or did I just get lucky with one industry?
You said "revenue went from $4k to $19k a month by month 7" but you left out the part that matters most, which is how you actually landed those dental clients in the first place. Did you already have a couple in your roster before you went all in, or did you cold call your way into that space from zero? Because that changes the whole story. Your friend in Cincinnati probably picked restaurants because it felt easy or fun, not because he had a real edge or a way in. Dental has money, steady demand, and owners who hate dealing with tech stuff, while restaurants run on thin margins and change owners every other year. So the real question isn't whether focus wins, it's whether you picked a niche where the buyers can pay and stick around. What made you pick dental over everything else?